01. Project Info

Before any of the tech jargon, design chops, or programming skills related to making a website come into play, your site has to take shape as a solid idea. Having a clear understanding of your site’s mission will help inform your design, content, and structural choices later on, so step one is to get your site’s mission will help inform your design, content, and structural choices later on, so step one is to get that mission nailed down. It can be tempting to simply put up your logo everywhere around the event venue. However, this is a cliched, outdated approach. There are ways that are much subtler when it comes to branding an event. One way you can go about things is by making use of your brand colors rather than just your logos.

Any smart business knows that employees and customers, along with other event attendees, are the best advocates for a brand. Obviously, your event is going to see all of the above-mentioned taking apart. So, leverage them as brand advocates by setting up photo zones that carry your brand message. This can be in the form of banners or products placed strategically within the photo zones.

02. Description & Solution

After you have a clear idea of your website’s function and target audience, the design phase involves planning out how the site will be arranged and what it will look like. Web design is the art of creating the aesthetics.

Web design can be its own specific career path, but—when you’re taking a stab at your first website—you’ll probably be designing it AND developing it yourself (more on developing a website below).

This is the part where your ideas and mockups get turned into the real, digital product—the step where you actually “make” (or develop) your website. Web development is the process that takes place following web design, and—like design—can be its own dedicated tech career path. Web design can be its own specific career path.

03. Usage

The best you can do is to create a social media voice that interacts with individuals and communities. You need to create a persona for social media platforms. Your persona should be honest, inspiring, authoritative but still warm and friendly. Your aim should be to effectively engage the audience using simple but effective language.